While many of us still love Apple’s iPhone range, with a new phone being released every year, it may take more convincing than ever to get us to upgrade to the latest model. As such, Apple has to work harder than ever to introduce new features that make their customers’ upgrade worthwhile. At its “California Streaming” event on 14th September 2021, Apple announced its latest phone range the iPhone 13 and the 13 mini, the 13 Pro, and the 13 Pro Max, which it believes has enough innovations to capture the attention of fans across the world.
So, what’s new? Find out more below.
The surface design of the phone has changed slightly when compared to the iPhone 12 range, although it is difficult to know if this alone will be enough to sway customers towards making a purchase of the 13 over the 12.
For starters, the iPhone 13 and iPhone 13 mini come in five new colours: pink, blue, midnight, starlight, and red – with the iPhone 13 Pro and Pro Max coming in four colours: graphite, gold,silver, and sierra blue. What’s more, the screen displays on the 13 range also offer 28% better brightness outdoors and are more power efficient than the 12 counterparts. The notch where the Face ID recognition is found has been made 20% smaller.
As for photo and video capabilities, the iPhone 13 range is again slightly better than what’s offered by the iPhone 12 range. With the iPhone 13 and 13 mini, the rear camera layout has been redesigned diagonally to enable an advanced dual camera system. It features a new Wide camera, with 1.7 um pixels, is capable of gathering 47% more light for less noise and brighter photo/video results.
The Pro and Pro Max, on the other hand, feature three cameras. The most impressive of these are the 77mm telephoto camera with 3x optical zoom and the ultra wide camera, which enables macro photography. This is a feature Android users have also enjoyed previously and enables the user to take pictures within 2cm of a subject. All three cameras also feature night mode for low light situations – a first for Apple.
The iPhone 13 range is also getting a new Cinematic mode, which allows users to adjust the amount of blur applied to a subject in both the foreground and background. You simply need to tap on the subject while filming to change the focus or you can do this afterwards during the editing process.
And finally, the Photographic Styles feature available on all the iPhone 13 models allows you to apply lighting preferences to a photo or video before you take it – rather than afterwards when editing. This includes showing you what the photo or video would look like with a cool or warm tone applied, and if the colours were more vibrant etc.
The battery life for all models has also increased when compared to the 12 range. For the iPhone 13, 13 mini, and 13 Pro Max expect to get an extra 2.5 hours compared to the equivalent phone in the 12 range and for the 13 Pro around 1.5 hours extra than the 12 Pro.
In another first for Apple, the company has been keen to stress that the iPhone13 range has been designed to minimise its impact on the environment. For example, the antennas in the phones are made from upcycled plastic bottles, the tin used to solder the main logic board is 100% recycled, and redesigned packing eliminates the outer plastic wrap – avoiding the introduction of 600 metric tons of virgin plastics into the environment.
This is all part of the company’s drive to be carbon neutral by 2030.
Storage on the devices has also increased, with the minimum amount offered starting at 128GB and the maximum for the iPhone 13 and 13 mini at 512GB. This doesn’t seem to have affected price however, with the mini priced at £679 ($699) and the standard iPhone 13 priced at £779 ($799).
The same can be said of the Pro and Pro Max, which now allow users to choose to have up to 1TB of storage on their phone – the largest amount ever from Apple. Prices for the Pro and Pro Max start at £949 ($999) and £1,049 ($1,099) respectively.
Preorders for the iPhone 13 range start on 17th September 2021, with users able to receive their phone from 24th September.
Do these new features tempt you into buying an iPhone 13? Let us know in the comments section. And, if you have any questions or other technology queries, please tweet us at @techtroublesho1.